Tomima's Blog

Valentine’s Day is like a little piece of spicy candy in the middle of the winter blahs. It’s a great opportunity to liven up a lingerie...

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to...

Pantone’s announcement of their color of the year has become quite an event in the media, fashion and design worlds. It’s no surprise...

As any business, especially an online retailer knows, customer service is a crucial key to success.  At HerRoom, I have a great team in...

Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a...

Rapper Nicki Minaj chose this Parfait by Affinitas Charlotte bra and panties for her Halloween costume. We think it works just as well...

If you’ve ever gone up or down a band size, you may have noticed that suddenly your bra’s cup size seems wrong. “But I bought the exact...

The Met Gala, which kicks off the Metropolitan Museum of Art’s Costume Institute fashion exhibit, is undeniably the most fashionable...

As if Russia hasn’t had enough bad press lately, now it’s going after women’s panties.  The Eurasian Economic Commission, which consists...

These days, many consumers actively seek out products made in the U.S.A. With so many products outsourced, American manufacturing is...

One of the most common issues we hear about from our customers at HerRoom is nipples being visible through a bra and how to avoid this....

If you read this headline and wondered whether my blog veered off course from our usual topics, fear not. It’s my tongue-in-cheek way to...

Part 2| My previous post covered how to use intimate apparel to de-emphasize the appearance of soft tissue. Now let’s move onto the fun...

Part 1 I frequently hear from plus-size women and those older than 50. Many are frustrated because they can’t find sexy lingerie in their...

Strapless garments pose a challenge for most women. It’s hard to think of any other design associated with so many fashion fails. Take a...

Geno Prussakov of AM Navigator was hired by my company to take over our Affiliate Program.  In the initial emails prior to our contract,...

David Beckham was “caught” in his underwear recently in L.A. by a bus of tourists. Why? He was in the middle of a photo shoot for his H&M...

Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any...

I just returned from a trip to the Galapagos Islands with my girls last week.  Boy, do I now understand all you women writing to HerRoom...

There’s the old saying that we all put on our pants one leg at a time.  However, when it comes to bras, this is not the case.  Over the...