Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any stores had maternity lingerie. So, I went to Target, found 3 awful looking white bras and these big white granny-panties that came up and over my belly. As I purchased them, I felt resigned to giving up on anything pretty or sexy for the next 6 months. Boy, is today’s maternity lingerie different. I look at it and it almost, ALMOST makes me want to think about having a baby again. Gone are the institutional-style underwear pieces. Replacing them are beautiful looking bras and panties in a variety of styles, colors and trims. In fact, they have become so pretty that I suggest them to all my friends with pregnant daughters. I can’t imagine a better gift for a mother to give her daughter once she hears of the pregnancy. What an emotional lift to a mother-to-be to see that she can still look pretty during this special time. Taking this one giant step further, I ran across these great videos by HotMilk Maternity. What I love about them is that rather than a woman dealing with her condition and feeling like she’s sort of all alone, these videos bring the man in their life into the whole experience. I know you’ll love watching both.
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