Tomima Talks: 10 New Sports Bra Designs
There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out...
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Tomima's Blog
- Sep 22, 2020
Tomima Talks: How to Find a New Favorite Undergarment
You have your favorites when it comes to lingerie. Unlike most other clothing categories where items are made for just a season, lingerie...
- Sep 8, 2020
Tomima Talks: Keeping Calm & Masking On
Are face masks here to stay? Some say yes, others hope not. But for now, everyone needs at least one. I say let’s be positive and think...
- Aug 25, 2020
Tomima Talks: The Robin by Ploomage
I am super excited to finally be able to share with you the news about a brand-new kind of bra just now hitting the market. Why my...
- Jul 18, 2016
International E-Cup Day for Men
As any woman who wears a cup size of E (D2) and larger can tell you, large breasts get really heavy, weighing up to 6.6 pounds. The CEO...
- Mar 4, 2016
Now All Women Can Wear Bralettes: HerRoom Introduces Freya's New Fancies Bralette
Around HerRoom, it’s been common knowledge that bralettes, those less-structured style bras, are usually best for small-breasted women....
- Dec 17, 2015
Pantone's 2016 Color of the Year is Two Colors
For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to...
- Oct 30, 2015
Are You Blue? Trends in Lingerie Colors
Color has always been popular in lingerie and never more so than now. If you’re someone who’s always been ‘married’ to basic colors...
- Apr 27, 2015
Heidi Klum's New Lingerie Line
HerRoom is happy to announce we’re now carrying Heidi Klum’s new lingerie line, filled with sexy, fashion-model-worthy pieces. This line...
- Nov 13, 2014
A Man's Guide to Buying Lingerie
Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a...
- Nov 7, 2014
Nicki Minaj in Parfait by Affinitas
Rapper Nicki Minaj chose this Parfait by Affinitas Charlotte bra and panties for her Halloween costume. We think it works just as well...
- Jan 10, 2014
All-American Brands
These days, many consumers actively seek out products made in the U.S.A. With so many products outsourced, American manufacturing is...
- Sep 16, 2011
Maternity Lingerie – So Much Better Than it Was
Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any...
- Sep 6, 2011
Exciting New Bra From Fantasie is Coming!
Fantasie makes terrific full-busted bras. So, naturally, when they showed me a new bra that will be coming this fall, I became very...
- Dec 20, 2010
The Sounds of Cup Sizes
I was blown away by the cleverness of a recent Christmas ad by the lingerie manufacturer La Senza. They have seven models ranging from...
- Jul 23, 2009
Emporio Armani Underwear – The Beckhams and Angelina
It’s been fun watching the launch of Emporio Armani underwear for men and the recent Emporio Armani lingerie lines because the marketing...
- Aug 13, 2008
What Happened to My Olga Bras in A and B Cup Sizes?
My site has received many emails from women asking why they can’t find their favorite Olga bras. Well, let me tell you what happened....
- Jul 23, 2008
Victoria's Secret V-string – It's really a Crotchless Panty.
I read recently that a 52 year old woman here in the United States is suing Victoria’s Secret. The reason? While trying to put on one of...
- May 5, 2008
How Maidenform Designs a Bra
Thanks to National Geographic, we all now have a sneak peak into the very secret world of bra design. This clip from National...
- Apr 17, 2008
Andrew Christian Visits Dallas
On April 12th,Andrew Christian arrived in Dallas for the weekend to make a couple special appearances. First stop was the store Union...
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