Tomima's Blog

There’s an alchemy to enduring design. Beauty beguiles and craftsmanship inspires, but sustained longevity is the ultimate glory. Allow...

Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us...

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...

My team and I started tracking a recurring behavior in our Fit Lab Studio. New models coming in to have their bra sizes checked would...

I am super excited to finally be able to share with you the news about a brand-new kind of bra just now hitting the market. Why my...

Does she…or doesn’t she? That’s my thought bubble when catching a glimpse of another woman’s bra strap peeking out from under her...

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Finding your right bra size can be a challenge… especially if you’re a DD cup or larger. If you are larger than a DD cup, you’ve probably...

Fellow mothers often ask me for advice about buying their young daughters their first bra. Having raised two girls, I too had to address...

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels...

One category that isn’t discussed nearly enough in the lingerie industry is post-surgery and mastectomy bras. Yet, while you may not hear...

We all know the feeling – you’re out with friends, in the middle of a meeting, or on a date, and suddenly you feel one of your bra straps...

If you wear a DD cup size or larger and find yourself struggling to find full-figure bras that give you the style, support, and comfort...

Curious if your current bra is doing all it should do to help you look your best? Even if it “feels right” to you, there still may be...

If you wear a bra, you already know that picking the right one doesn’t always depend solely on finding the right size. Bras are...

Regardless of your breast size, finding the right bra fit for your body can be a challenge. Women’s breasts not only come in different...

Online shopping can feel like a gamble – especially when you’re shopping for bras. Will the bra you order fit properly? Will it be...

There’s nothing more annoying than having your bra straps slipping off our shoulders all day. It’s like having an itch that keeps coming...

Finding the right bra fit and size can be difficult enough when you’re shopping in a store – so how can you possibly be expected to do it...