Tomima's Blog

Aug 23, 2021

Tomima Talks: The intricacies of lace, your must-have lingerie luxury.

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

Jan 28, 2021

Tomima Talks: 10 New Sports Bra Designs

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out...

Sep 8, 2020

Tomima Talks: Keeping Calm & Masking On

Are face masks here to stay? Some say yes, others hope not. But for now, everyone needs at least one. I say let’s be positive and think...

Aug 25, 2020

Tomima Talks: The Robin by Ploomage

I am super excited to finally be able to share with you the news about a brand-new kind of bra just now hitting the market. Why my...

Feb 27, 2020

Coming Soon…A HerRoom x Panache Exclusive Pattern

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with...

Jan 1, 2020

The Pantone 2020 Color of The Year

The Pantone 2020 Color of the Year Every year, the design and color experts at the Pantone Color Institute tap into the past and future...

Dec 26, 2019

New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels...

Dec 18, 2019

Fit Fully Yours Ava See-Thru Lace Bra

Over the last twenty-something years, I’ve spent countless hours looking at and testing thousands of bras, panties, and other pieces of...

Sep 11, 2019

The Fall Color Report

Now that fall is almost here, we’re ready to embrace the rich, bold, and beautiful tones that mark the change of the season with a change...

Mar 3, 2019

Coming Soon… A Panache x HerRoom Exclusive

Announcing a Panache x HerRoom exclusive! HerRoom has teamed up with Panache to create a brand new, exclusive pattern in one of Panache’s...

Jan 7, 2019

How to Wear the Pantone Color of the Year

Each year the esteemed designers at Pantone research the latest trends in fashion, home decor, art, entertainment, social media, and, of...

Oct 8, 2018

Bra Spotlight: Side-closing b.enticing Underwire Strapless Bra

When it comes to finding the right bra for every look, backless and strapless tops can be especially challenging. If you want support but...

Aug 13, 2018

New Bra Concept: Removable Wires!

What do you look for in a bra – the lift and support of an underwire or the comfort of a soft cup? Most women have a specific use for...

Jun 13, 2017

When To Use: Bra Liners

Summer has officially arrived and I know heat becomes a large factor in our everyday functionality. We make the necessary...

Mar 4, 2016

Now All Women Can Wear Bralettes: HerRoom Introduces Freya's New Fancies Bralette

Around HerRoom, it’s been common knowledge that bralettes, those less-structured style bras, are usually best for small-breasted women....

Dec 17, 2015

Pantone's 2016 Color of the Year is Two Colors

For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to...

Oct 30, 2015

Are You Blue? Trends in Lingerie Colors

Color has always been popular in lingerie and never more so than now. If you’re someone who’s always been ‘married’ to basic colors...

Apr 27, 2015

Heidi Klum's New Lingerie Line

HerRoom is happy to announce we’re now carrying Heidi Klum’s new lingerie line, filled with sexy, fashion-model-worthy pieces. This line...

Jan 9, 2015

How Smart is Your Bra?

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to...

Dec 18, 2014

Pantone's 2015 Color of the Year: Marsala

Pantone’s announcement of their color of the year has become quite an event in the media, fashion and design worlds. It’s no surprise...