Tomima's Blog

“Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick...

Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us...

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...

Welcome to March! Twenty years ago this month, I opened HerRoom for business. My goal was to create a place where women of all shapes and...

This may sound like a crazy question, but are you wearing your panties properly, or are you pulling them up too high? I know what you’re...

Summer has officially arrived and I know heat becomes a large factor in our everyday functionality. We make the necessary...

With an early spring approaching and abundant sunshine, it’s time we pound the pavement and shed those winter blues. Whether your day is...

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For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to...

You finally found the bra that fits just right and looks great and you wish it would last forever. It won't. Although caring for it...

Color has always been popular in lingerie and never more so than now.  If you’re someone who’s always been  ‘married’ to basic colors...

We all know that laundering a bra takes special care to preserve its form and delicate fabrics. But women with sensitive skin have...

Valentine’s Day is like a little piece of spicy candy in the middle of the winter blahs. It’s a great opportunity to liven up a lingerie...

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to...

If you’ve ever gone up or down a band size, you may have noticed that suddenly your bra’s cup size seems wrong. “But I bought the exact...

One of the most common issues we hear about from our customers at HerRoom is nipples being visible through a bra and how to avoid this....

Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any...

I just returned from a trip to the Galapagos Islands with my girls last week.  Boy, do I now understand all you women writing to HerRoom...

There’s the old saying that we all put on our pants one leg at a time.  However, when it comes to bras, this is not the case.  Over the...