Tomima's Blog

Jun 17, 2022

Tomima Talk: Lingerie Solutions to Beat-The-Heat

“Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick...

Oct 21, 2021

Tomima Talks: 3 Must-Own Bra Styles You Need… and Why.

Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us...

Aug 23, 2021

Tomima Talks: The intricacies of lace, your must-have lingerie luxury.

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

Jul 22, 2021

Tomima Talks: Not All Bra Straps Are Created Equal

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...

Mar 5, 2020

Get Ready For Spring!

Welcome to March! Twenty years ago this month, I opened HerRoom for business. My goal was to create a place where women of all shapes and...

Jun 26, 2019

Are You Making This Panty Mistake?

This may sound like a crazy question, but are you wearing your panties properly, or are you pulling them up too high? I know what you’re...

Jun 13, 2017

When To Use: Bra Liners

Summer has officially arrived and I know heat becomes a large factor in our everyday functionality. We make the necessary...

Feb 23, 2017

The Best Sports Bras

With an early spring approaching and abundant sunshine, it’s time we pound the pavement and shed those winter blues. Whether your day is...

Sep 21, 2016

Too Many Bras, So Little Space: My Tips for Organizing Your Lingerie Drawer

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Dec 17, 2015

Pantone's 2016 Color of the Year is Two Colors

For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to...

Dec 1, 2015

When Is It Time For a New Bra?

You finally found the bra that fits just right and looks great and you wish it would last forever. It won't. Although caring for it...

Oct 30, 2015

Are You Blue? Trends in Lingerie Colors

Color has always been popular in lingerie and never more so than now. If you’re someone who’s always been ‘married’ to basic colors...

Oct 20, 2015

Lingerie Laundering Tips for Sensitive Skin

We all know that laundering a bra takes special care to preserve its form and delicate fabrics. But women with sensitive skin have...

Jan 30, 2015

Valentine's Day Lingerie: What Do Men Really Like?

Valentine’s Day is like a little piece of spicy candy in the middle of the winter blahs. It’s a great opportunity to liven up a lingerie...

Jan 9, 2015

How Smart is Your Bra?

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to...

Aug 5, 2014

The Cup Size Game: Our Bra Fitting Videos Explain it All

If you’ve ever gone up or down a band size, you may have noticed that suddenly your bra’s cup size seems wrong. “But I bought the exact...

Dec 30, 2013

What Bra Style Prevents Nipple Show-Through?

One of the most common issues we hear about from our customers at HerRoom is nipples being visible through a bra and how to avoid this....

Sep 16, 2011

Maternity Lingerie – So Much Better Than it Was

Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any...

Mar 29, 2011

Bras That Breathe

I just returned from a trip to the Galapagos Islands with my girls last week. Boy, do I now understand all you women writing to HerRoom...

Dec 13, 2008

Best Way to Put On a Bra – Actually, There Are Several

There’s the old saying that we all put on our pants one leg at a time. However, when it comes to bras, this is not the case. Over the...