Tomima's Blog

Aug 17, 2022

Tomima Talks: Your Golden Oldies that have stood the test of time

There’s an alchemy to enduring design. Beauty beguiles and craftsmanship inspires, but sustained longevity is the ultimate glory. Allow...

Jun 17, 2022

Tomima Talk: Lingerie Solutions to Beat-The-Heat

“Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick...

Mar 14, 2022

Tomima Talks: The Designer Designing Aubade

I still remember the first piece of Aubade lingerie I bought for myself. It was the Bahia & Moi Half Cup Bra in white. I remember...

Nov 12, 2021

Tomima Talks: Panty Crotches

Did the title of this Talk slightly make you wince? Yes, the word “crotch” tends to do that. Its etymology branches from the word...

Oct 21, 2021

Tomima Talks: 3 Must-Own Bra Styles You Need… and Why.

Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us...

Sep 7, 2021

Tomima Talks: Right Bra Size. Why Doesn’t It Fit?

Hello, You’ve been professionally fitted. Or, you have bras that fit great. Hence, you’re confident you know your bra size. So, why is...

Aug 23, 2021

Tomima Talks: The intricacies of lace, your must-have lingerie luxury.

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

Aug 5, 2021

Tomima Talks: Best Summer Shapewear

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina)....

Jul 22, 2021

Tomima Talks: Not All Bra Straps Are Created Equal

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...

Jul 8, 2021

Tomima Talks: The Designer Designing Curvy Kate

Hello there, A curious anomaly exists in my world of underwear. UK-based lingerie brands pretty much dominate the busty women category....

Jun 18, 2021

Tomima Talks: 13 Cotton Items That Beat The Heat

Hello there, I recently noticed a flurry of 5-star reviews on a rather obscure cotton long leg panty we carry by Calida. To my surprise,...

Jun 4, 2021

Tomima Talks: 7 Reasons to Own a Slip

Hello there, It was almost a cliché, but back when movies and television had censors, the only way to portray feminine allure without...

May 13, 2021

Tomima Talks: The Designer Designing Elomi

Hello there, There’s that old saying: “Behind every successful man, there’s a strong woman.” Similarly, in my 20-plus years with the...

Apr 29, 2021

Tomima Talks: Front Closure vs Back Closure Bras

Hello there, Which team are you on? The front close with its relative ease, or the back close with its classic adjustability? Here are...

Apr 15, 2021

Tomima Talks: New 2021 Swimsuit Trends

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial”...

Apr 5, 2021

Tomima Talks: Choosing Your Lingerie Color

Hello there, For many women, lingerie is thought to be utilitarian – practical, useful, necessary. That can include sleepwear as well....

Mar 12, 2021

Tomima Talks: Challenges with Uncommon Bra Sizes

Hello there, Here’s an interesting fact: HerRoom offers 520 unique bra sizes. As you might guess, the sales for these sizes fall pretty...

Feb 25, 2021

Tomima Talks: Picking a “No-Show” Bra

I’m in the “bra biz” so I’m sort of mortified when discovering my bra strap has crept out from under my sleeveless top or my center panel...

Feb 11, 2021

Tomima Talks: The Posture Bra: You Should Own One

Before this Talk, I’d never worn a posture bra. But, now I have and I’m a big fan. My workday is mostly spent in a chair staring at...

Jan 28, 2021

Tomima Talks: 10 New Sports Bra Designs

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out...