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2018 Pantone Color of The Year: Ultra Violet

Every year, Pantone’s color experts analyze current trends related to design, film, art, fashion and entertainment – and then they use their findings and expertise to select the highly anticipated Pantone Color of the Year. A reflection of current events and predictions about the future, the Pantone Color of the Year sets the tone for design elements and fashion trends around the world.

Much like choosing the color that will set a cross-industry standard for an entire year, choosing, fitting and matching lingerie is an artform. That’s why I always look forward to Pantone’s Color of the Year announcement and love incorporating that color into the lingerie I choose for myself and recommend to others.

The 2018 Pantone Color of the Year is Ultra Violet 18-3838. This thoughtful, blue-based purple shade is rich and regal with deep, slightly dark undertones. Pantone describes Ultra Violet as a “provocative and thoughtful purple shade that embodies individuality and spirituality.” And who doesn’t want something provocative in their lingerie drawer?

In honor of the 2018 Pantone Color of the Year, I’ve created a list of my favorite bras that come in Ultra Violet shades – all available on HerRoom – so you can incorporate this fun, dramatically enigmatic color into your wardrobe in your own intimate way.

See some of my top picks below, and view my full curated, shoppable list here!

Cleo by Panache Hettie Balconnet Bra – Violet Mix

This pretty underwire bra features polka dots and a geometric patterned upper cup lace panel for a more rounded, custom fit. It also has textured straps and a contrast bow at the center front.

Wacoal Halo Lace Wireless Bra – Pansy

This bra is perfect for sleep and leisure. It’s soft, wirefree and is made with a lovely floral embroidered lace. Wear it under casual tops and jackets for a fun and flirty pop of color.

Maidenform Love The Lift Push Up & In Cross Dye Lace Demi Bra – Purple/Lilac Petal

This floral lace push-up underwire bra is a great way to get a pop of color under your favorite V-neck tops. The plunge style and padded cups give you the boost of cleavage you want and the support and coverage you need.

Anita Active Maximum Support Wire Free Sports Bra – Purple/Metallo

You can embrace the Pantone Color of the Year at the gym too! This breathable, high impact Anita sports bra gives you the support you need for the hardest workouts. With pique fabric and netting inserts in the back, it regulates moisture absorption. The cups are lined with French terry, giving you extra comfort and absorption while also having quick drying properties.

Chantelle C Magnifique Molded Minimizer Underwire Bra – Pansy

This full-coverage underwire bra has the look of a T-shirt bra with the slimming effects of a minimizer bra. It features a smooth jacquard cup with silky cup lining that adapts to your shape – giving you a rounded breast shape without a flattened look or the “popping buttons” effect under your favorite shirts and blouses.

Elomi Cate Underwire Full Cup Banded Bra – Pansy

This beautiful full-coverage underwire bra gives you support and comfort while reducing back fat. It features embroidery with a flattened finish to lie flat under your clothing and transversal and vertical seaming to shape and lift your breasts.

Elomi Morgan Underwire Banded Bra – Purple Lily

This popular underwire bra has an elegant floral print, sheer lace along the top of the cups and decorative bows at the base of the straps. Its multi-part underwire cups lift and round your bust while transversal and vertical seaming give you shape and support.

According to the Pantone Color Institute, Ultra Violet “communicates originality, ingenuity, and visionary thinking that points us toward the future.” What better way to sneak this bold, exciting color into our everyday lives than in our intimates? Just like your future, your options for spicing up your lingerie drawer are limitless. Start with Ultra Violet, and see where it takes you!

Happy shopping!

Find a better fit,


#fashion #UltraViolet #Pantone #WomensLingerie #pantonecoloroftheyear

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