According to a recent article in The Telegraph, the best way to boost bra sales is to put celebrities into the lingerie. It may also be the best way to launch a model into the spotlight, like Eva Herzigova in the Wonderbra campaign. Now the market is crowded with celebrity brands–everyone from Jade Jagger to Katie Price (aka Jordan) for the British brand, Panache. And let’s not forget that Elle Macpherson’s Intimates are among the most popular styles on the market.
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