Tomima's Blog

Aug 23, 2021

Tomima Talks: The intricacies of lace, your must-have lingerie luxury.

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set of screwdrivers, a cordless drill, and a black, lace bra…” – Pamela Redmond Satran – Since its invention, lace has always been in style. It’s pretty and best of all, exclusive to women. It’s the detail that signals femininity and elevates any look – be it romantic or rocker (leather & lace). It is, therefore, kismet that both lace and lingeri

Aug 5, 2021

Tomima Talks: Best Summer Shapewear

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina). “Hotter than a stolen tamale!” (Texas). Or, “Awful Selsery”(Kaskaskia, Illinois). No matter where you are or how you say it, right now, the smoldering heat of summer is here. And for many of us still chipping away at our annoying “quarantine 15”, the thought of shimmy-shaking into something tight and impermeable to help look a little smaller and

Jun 18, 2021

Tomima Talks: 13 Cotton Items That Beat The Heat

Hello there, I recently noticed a flurry of 5-star reviews on a rather obscure cotton long leg panty we carry by Calida. To my surprise, it had over a hundred reviews and almost all were 5 stars (more on our reviews below). I started reading them and learned this item is the perfect solution to wear under summer skirts, shows no panty lines, is super comfortable, and is the solution to “chub rub” – inner thigh rubbing. I, therefore, bought one and tried it under a slinky silk

Jun 4, 2021

Tomima Talks: 7 Reasons to Own a Slip

Hello there, It was almost a cliché, but back when movies and television had censors, the only way to portray feminine allure without being censored was to dress the paramour in a full slip. And, as these photos show, they really did their job! Today, I think most women have either forgotten, or have never been taught, the advantages of wearing slips in their many forms. 1. Keep Your Clothes Cleaner – Especially Fancy Ones Today’s slips evolved from the chemise, which was wor

Apr 5, 2021

Tomima Talks: Choosing Your Lingerie Color

Hello there, For many women, lingerie is thought to be utilitarian – practical, useful, necessary. That can include sleepwear as well. But they can be so much more if you’ll let them. Killer lingerie and sleepwear choices are those where you’ve taken into consideration all your personal assets – eye color, hair color as well as your complexion. After all, you already do this when selecting makeup colors. So, consider going outside your traditional lingerie and sleepwear color

May 31, 2020

Part 2: Big Tips for The Big Day – Wedding Season Styles and Shapewear Solutions

In Part 1 of this 2-part blog, I chose three dresses that are trending as the current styles for this year’s wedding season and showed you the best shapewear to be worn underneath. Since I covered fashion for engagement parties, bridal showers and rehearsal dinners last time, this week I’ll cover styles for the big day. Below, I’ve selected popular in-season dress styles suitable for mother of the bride or groom, bridesmaid and wedding guest and explained what shapewear (all

Apr 1, 2020

Tomima Talks: Organize Your Lingerie

If one home project you are considering tackling is cleaning/organizing your closet and drawers, I can help from the lingerie editing perspective. Here are my thoughts on how to look at your intimates when sorting into “keep” & “toss” piles. General thoughts to keep in mind as you sort Undergarments are less about fashion and more about replenishment. They are the garments you wear & wash far more than any other article of clothing. They need to be replaced to maintain thei

Dec 26, 2019

New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels like a natural time to make important changes. If you’re anything like me, you have mixed feelings about New Year’s resolutions. While it’s a compelling tradition, many New Year’s resolutions are difficult to achieve and require discipline. The good news: You don’t have to dread your New Year’s resolutions. Whether you want to lose weight, sav

Dec 11, 2019

Holiday Trend Report: Leopard Print

The holidays are my absolute favorite time of the year — decorating my home, spending time with friends and family, wrapping presents, watching It’s a Wonderful Life for the umpteenth time. Nevertheless, it’s hard to be festive when you have last-minute gift shopping hanging over your head. Let’s face it. There are some women who are harder to shop for than others. But instead of wandering around a mall waiting for inspiration to strike, I let fashion trends be my muse. Leopa

Dec 4, 2019

Make The Most of Cyber Week

I’m a woman who wears many hats: inventor, entrepreneur, CEO, lingerie expert, author, and mother – just to name a few. And, believe me, I didn’t get to where I am now without learning how to multitask in the most efficient ways possible. There’s no better time to put my do-it-all skills into action than during Cyber Week. I consider it the perfect opportunity to stock up on things I wear often or need to replace and to get a head start on my holiday shopping list. The key to

Jun 26, 2019

Are You Making This Panty Mistake?

This may sound like a crazy question, but are you wearing your panties properly, or are you pulling them up too high? I know what you’re probably thinking: “I wear panties every day, of course I know how to put them on properly.” First, ask yourself these questions: “Are there some panties in my drawer right now that I never choose to wear because they don’t feel comfortable on?” “Is it possible that it’s not the panties, but that I’m actually pulling them up too high?” “Coul

May 6, 2019

3 Quick & Easy Lingerie Tricks Every Woman Should Know

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Let’s be honest. I’m busy. You’re bu

Aug 13, 2018

New Bra Concept: Removable Wires!

What do you look for in a bra – the lift and support of an underwire or the comfort of a soft cup? Most women have a specific use for both types of bras. For instance, when many of us come home from a long day, the first thing we do is take off our underwire bra and change into something more relaxed and comfortable. But what if you could have the best of both worlds in one bra? One of the perks of being an industry insider is getting to see new bra designs and concepts befor

Dec 17, 2015

Pantone's 2016 Color of the Year is Two Colors

For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to cosmetics. Typically the chosen colors have been bold, like Radiant Orchid and Emerald. This year, pastel wins the day with not one, but two colors chosen as Color of the Year: Rose Quartz and Serenity. At first glance, these look like tired, cliched baby colors, pink for girls and blue for boys. But according to Leatrice Eiseman, Executive Dir

Dec 1, 2015

When Is It Time For a New Bra?

You finally found the bra that fits just right and looks great and you wish it would last forever. It won't. Although caring for it properly may prolong the life of a bra, at some point it's time to toss it. You may be in denial, but if your bra has any of these "symptoms," it has to go. The band is loose. A new bra fits snugly on the first hooks. As the elastic wears, you'll be moving to the tightest set of hooks. When your bra doesn't stay put comfortably on the tightest h

Oct 30, 2015

Are You Blue? Trends in Lingerie Colors

Color has always been popular in lingerie and never more so than now. If you’re someone who’s always been ‘married’ to basic colors like nude and black, now is the time to experiment. Manufacturers have become more and more mindful of runway color trends, offering pieces in exciting new shades. One color that’s really standing out right now is blue, the world’s most popular color. Shades range from warm teal blues like Biscay Bay, which is a serene blue warmed with tinges o

Oct 20, 2015

Lingerie Laundering Tips for Sensitive Skin

We all know that laundering a bra takes special care to preserve its form and delicate fabrics. But women with sensitive skin have additional challenges. I often hear from customers who find that laundry detergent, even some made for delicate fabrics, causes rashes, itching and general misery. So, how do you preserve delicate lingerie and protect your skin? Wash a new bra before wearing it. Bras are often sprayed with starch, which gives the fabric firmness, making it easier

Aug 10, 2015

Men Take the Bra Challenge

In a video that’s just gone viral, Buzzfeed asked a group of men to wear a bra for a week. It seems they learned the hard way what women already know: sizing can be a mathematical challenge; bras are incredibly complex pieces of engineering; you sometimes feel like, as one man said, a ‘deer in the headlights’ and there are as many styles of bra as there are crayon colors. You’ll hear a great deal of complaining and whining as they go through the week. And, I hope, a new-found

Nov 13, 2014

A Man's Guide to Buying Lingerie

Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a cavity drilled or singing “Feelings” at a karaoke party. Even a phone order is hard–how do you explain over the phone (without the use of hands) what size bra you think she wears? So, here’s the drill. It’s a a lot easier if you know her sizes. If you don’t, take a look in her lingerie drawer and check the label on a bra–the size should be

May 21, 2014

Lingerie Patrol: The Met Costume Institute Gala

The Met Gala, which kicks off the Metropolitan Museum of Art’s Costume Institute fashion exhibit, is undeniably the most fashionable formal event of the season. Each year the gala has a theme and this year it celebrated Charles James, the designer known as America’s First Couturier for his structured, almost sculptural fashions. Hosted by Vogue Magazine, the gala raises millions of dollars for the Costume Institute and is considered one of the most exclusive red-carpet eve