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Hanes Ads with Michael Jordan and Charlie Sheen Starting June 2, 2008

Mega sports icon, Michael Jordan, and recently married actor, Charlie Sheen can now be seen teaming up in TV ads for Hanes Brand boxer briefs and t-shirts. As part of their “Look Who” campaign, Sheen will be seen in the ads as an overly enthusiastic fan of Jordan’s.  The spots will be scenarios similar to the ones Jordan did with Kevin Bacon last season.  But this year, the campaign will also have online and video game advertising as well.  The emphasis will be on showcasing Hanes features of “No Ride-up Boxer Briefs” and “Lay Falt Collar Undershirts.”  And, Hanes will also be advertising a money back guarantee  if anyone finds the fit not comfortable.  It’s’ called “Hanes’ Comfort Fit Promise Money Back Guarantee.” The ads, created by The Martin Agency, began airing on television June 2nd.  Sidney Falken, senior vice president of Hanes Brand hopes the ads will convey two messages: great fit, and very comfortable. You can find many of the Hanes styles at in the following departments: All Hanes underwear Men’s boxers Men’s briefs Men’s boxerbriefs Men’s T-Shirts

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