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The HerRoom Brand Claim

Our claim "Your Lingerie Experts | Female Owned" is the DNA of our brand and drives our future-oriented brand identity. Our brand name HerRoom and our claim "Your Lingerie Experts | Female Owned" go together to form the Brand Claim. While the Heart interacts with the content, it has a clear and yet unobtrusive function. The claim always runs on a single line.


Brand Claim Positioning

The type size of the brand claim can be freely selected when not connected with the Brand Name, but it must be clearly legible at all times and may not appear at the center of the design. If there is body copy, the size of the brand claim can be geared towards this.

In terms of its positioning relative to the Brand Name or copy: here the brand claim is in a vertical relation, preferably flush left or right.

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