Tomima's Blog

My team and I frequently speak to local bra fitters. This is one of the many ways I verify my Tomima Tips before I post them on products...

Welcome to March! Twenty years ago this month, I opened HerRoom for business. My goal was to create a place where women of all shapes and...

The Pantone 2020 Color of the Year Every year, the design and color experts at the Pantone Color Institute tap into the past and future...

Temperatures are dropping, which means the sweaters, coats, and scarves are coming out. It can be tempting to forego fashion in favor of...

We all know the feeling – you’re out with friends, in the middle of a meeting, or on a date, and suddenly you feel one of your bra straps...

The first thing many of us want to do when we get home after a long day is tear off our bra – and even more so in the summertime. Wearing...

If you’ve ever shopped for a bra before, you know firsthand how challenging it can be. Just like women’s bodies, bras come in so many...

If you have naturally large breasts (or if you’ve gone under the knife to make them so), the following conversation probably sounds all...

How long have you had your oldest bra? Whether the answer is one year or six years, it’s important that you know when it’s time to let a...

With all the money we invest in our bras, it only makes sense that we want to do whatever we can to keep them in good shape for as long...

Gynecomastia is a condition in men and boys that is often jokingly referred to as “man boobs.” And although it’s often treated lightly as...

Over the centuries, the bra has come a long way from where it began to where it is now. In this post, you’ll learn all about the origins...

When it comes to your bra, fit is important – and finding the right fit is easier said than done. Whether you’re being measured by a...

How do you know you’re in the right bra? How do you find your bra size? How do you measure yourself for a bra? Can you measure your bra...

As a bra fit and design enthusiast, I always get a rush of excitement when I meet with Felina Creative Director and “all around nice...

There has been a lot of press recently about the website ThirdLove and their claim to be the first company to create bras in half cup...

“What will I wear?” That’s probably the first question you ask yourself when you think about how to pack a suitcase for a trip. But,...

For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to...

Color has always been popular in lingerie and never more so than now.  If you’re someone who’s always been  ‘married’ to basic colors...

We all know that laundering a bra takes special care to preserve its form and delicate fabrics. But women with sensitive skin have...