Tomima's Blog

We all know that laundering a bra takes special care to preserve its form and delicate fabrics. But women with sensitive skin have...

In a video that’s just gone viral, Buzzfeed asked a group of men to wear a bra for a week. It seems they learned the hard way what women...

HerRoom is happy to announce we’re now carrying Heidi Klum’s new lingerie line, filled with sexy,  fashion-model-worthy pieces. This line...

Valentine’s Day is like a little piece of spicy candy in the middle of the winter blahs. It’s a great opportunity to liven up a lingerie...

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to...

Pantone’s announcement of their color of the year has become quite an event in the media, fashion and design worlds. It’s no surprise...

As any business, especially an online retailer knows, customer service is a crucial key to success.  At HerRoom, I have a great team in...

Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a...

Rapper Nicki Minaj chose this Parfait by Affinitas Charlotte bra and panties for her Halloween costume. We think it works just as well...

HerRoom’s buyers are getting the scoop on all the new trends, styles, collections and brands at Market Week this week. Stay tuned for all...

If you’ve ever gone up or down a band size, you may have noticed that suddenly your bra’s cup size seems wrong. “But I bought the exact...

The Met Gala, which kicks off the Metropolitan Museum of Art’s Costume Institute fashion exhibit, is undeniably the most fashionable...