Tomima's Blog

The Oprah Winfrey Show enjoys finding personalities and having them run the show while Oprah sits on stage and listens.  The first was...

Being in the lingerie business, it’s almost impossible for me to walk by a lingerie store or department without stopping in and looking...

This week, an American female hiker/marathon runner was rescued while stranded on a cliff for 3 days in the Bavarian Alps in Germany. ...

Here’s a twist.  Underwear that always smells freshly washed.  Huntsman Textiles has invented Invasan RCD, a finish added to fabric...

Are you over 40? 50? 60? Here’s a fun book to pick you up – How Not to Look Old, by Charla Krupp. This hot new book has the kind of...

I came across an entry on The Lingerie Post blog called “In Favour of Online Lingerie Shopping” written by Gill Fernandez, owner of...

Thanks to National Geographic, we all now have a sneak peak into the very secret world of bra design. This clip from National...

That’s right. Eco-friendly fabric made from wood is now available. French lingerie designer, Sophie Young is designing lingerie with...

Having helped women with bras now for more than nine years, I have discovered that bras and shoes have a lot in common. Comfort – For...

Full figure vs. plus size.  The terms “full figure” and “plus size” have been in the lingerie lexicon since the beginning. They’re...

Here’s the truth – there is no exact measuring system when it comes to figuring out your proper bra size.Now, I appreciate that this is a...

Are you over 30? 40? 50? 60? Treat yourself to How Not to Look Old, by Charla Krupp. This hot new book has the kind of sensible advice...

Around here, we extol the virtues of this panty style or that–they’re sexy, they’re smoothing, they’re comfy. According to this article...

Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a...

We only have one question – was it a “convertible bra”?”A teenager who put her bra on a car antenna before it flew off and led to a...

How To Put On A Bra 101 – We have some somewhat less dangerous ways to put on a bra in our “Bra Fitting” section. #funny #BraFitting...

Just because we wear bras and might be considered girly by some, doesn’t mean we can’t avail ourselves of technology. So now we’re on...

HerRoom founder, Tomima Edmark, recently appeared on The Big Idea with Donny Deutsch on CNBC. Bet you didn’t know that, before founding...

Now here’s a statistic we’ve got to change: Fox News reports that according to an unscientific poll, just 10 percent of married women...