HerRoom – The World’s Premier Online Lingerie Authority

Tomima Edmark, inventor and entrepreneur, founded HerRoom, a division of Andra group, LP, in 1998. This is one of the largest women’s lingerie e-tailers, and offers much more than just bras and panties. Now also included in the product offerings: sleepwear, activewear, sexy lingerie, shapewear and lingerie accessories.

Lifestyle Shopping Made Easy

The bra department includes 23+ categories, with underwire and wireless styles being just the beginning. Specialized bras like sports, nursing and mastectomy styles offer the customer support for every stage of her life. Sizes range from band sizes 28 to 52 and cup sizes that range from AA to N. The Bra Fit Center provides you with everything you’ll ever need to know about getting that perfect fit. Investigate the finer points of international sizing and HerRoom’s Universal Cup Sizing System. And Tomima has also developed a very informative collection of Bra fit videos that explain all the facets of bras you’ll find fascinating.

The correct shapewear is enormously important in any woman’s life, for both special occasion and everyday wear. Therefore HerRoom carries a vast array of shapewear that is classified under three control levels: Light, Moderate and Firm. Newer performance fabrics offer moisture wicking, temperature regulation and anti-odor control. Furthermore, HerRoom’s shapewear offers both bra sizing and torsette styles that have an open front so you can wear your own bra as needed.

Sleepwear is offered in a wealth of fabrics appropriate for the season you’re wearing it in. From cozy, warm cotton flannels in cute novelty prints to the wispiest of sexy boudoir sets, HerRoom has you covered. HerRoom is also a popular destination for bridal and honeymoon sleepwear.

More recently added to this successful lingerie company’s offers, active and casual wear that takes you from yoga studio to the coffee shop around the corner in style.

Modern life moves at a lightning-fast pace, we all know. So HerRoom continuously adds new brands and items that make every woman’s life more comfortable, beautiful and enjoyable.